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Market Share Analysis:


Market Segmentation & Market Share Analysis:

Market Share Analysis:

                Market Share is the size owned by a product, service or a company in the market where it exist among its competitors. Customers are the kings of the market and they decide the product, service and company actual market share. There are many factors which helps us to analyze the market share of a product, service and company.

1.       The Market Share of a product can be analyzed through its investment in the market.

2.       The Product Idea, its popularity and its marketing strategies can define its share in the market.

3.       The Market power like its level can helps us to analyze the product, service or company share in the specific market.

4.       Product Quality, its performance and its customer behavior are the key points to analyze its share in the market.

5.       ROI -Return over Investment is another key factor that helps us to analyze the market share of the product.

6.       Customer feedback their satisfaction level can helps us to judge the product market share and its impact over the community life cycle and also on industry.

7.       The Variation among demographic effects, seasonal usability of product or service and the economic senior can make impact over the market share of a product, service and company performance.

8.       The Marketing Strategy, organizational vision its mission statements and their impact.

9.       Market Share is calculated on the basis of a specific time period in which the business functional with its performance in the market.

10.   The Emerging market players, Growth rate, Segmentations are also make their impacts over market share.


SWOT analysis also use to find out the market share of a business, product and service in a specified period of time. The factors which evolved in it, their impacts over performance and profit cannot be neglected. The KPI’s from the market share can also define the business performance.
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